Minimal JavaScript.
Your services, service area and contact details are written into the HTML. The essentials are readable without running scripts, so crawlers and AI agents can get straight to the content.
Townlane for trades and contractors
Websites for trades.
Readable by AI.
Websites for independent plumbers, electricians, roofers and every other trade. Built for the people who need you, and for the search engines and AI assistants they ask who to call.
Your services, your area, your phone numberSee what makes it AI-friendly ↓
People ask AI
who to call.
When the furnace stops or a pipe bursts, more and more people ask an AI assistant who to call, not just a search engine. We make your website easy for search engines and AI agents to read. Six practical optimizations put your services, your service area and your phone number within reach.
Structured trade facts.
We embed schema.org data in JSON-LD that names your trade (Plumber, Electrician, HVACBusiness, RoofingContractor and others), with your services, the area you serve and your phone number, in a format search engines and AI agents understand.
A welcome for AI crawlers.
Clear robots.txt rules welcome search and AI crawlers and point them to your sitemap. Your public information is open to discovery.
A sitemap that stays current.
Your sitemap lists each public page and its last-modified date, helping crawlers see what changed and which pages to revisit.
Lighter WebP pictures.
WebP keeps your logo and photos light to download. Pages load quickly on a phone at the job site, and are easier for compatible crawlers and AI tools to retrieve.
Updates announced with IndexNow.
When a page changes, IndexNow notifies participating search engines so they can pick up the update sooner. It is a prompt to revisit, not a promise of instant indexing.
11 checks.
Your site and ours.
- Search engines and AI assistants may read it
- Readable without JavaScript
- Services as text, not a PDF or a picture
- Service area and phone in structured data
- Phone number on the home page
- Title and picture for shared links
- Business name in the page title and main heading
- Sitemap with update dates
- Secure HTTPS connection
- Home page under 2.5 MB
- Every link and button has a name
Before you decide, we run the same check on your current website and on the one we prepared, and show you both results side by side. It measures what search engines and AI assistants can read. No one can honestly promise a ranking, and we won’t.
One fee.
No subscription.
A small one-time fee to set it up, and the website is fully yours: no subscription, no recurring costs, no fee per lead. Hosting is on the house. We connect your domain; its registration and renewal remain separate. Three basic updates within six months of launch are included.
Townlane brings design and engineering to the same table. Founded by senior engineers with experience at Meta and Pinterest, we make thoughtful websites for independent trades and contractors, built as carefully for search engines and AI assistants as for the people who call you.
Can you redesign our existing website?
Yes. We start by understanding what works, what is missing, and how your customers find you today.
Will this put us at the top of Google?
No one can honestly promise a ranking, and we won’t. What we promise is a site search engines and AI assistants can read: your services, your service area and your phone number. And we show you the check.
Will you show our licence number and reviews?
Only what you have published or confirm with us. A licence number comes from your own pages or a public register, and we link to your reviews where they are; we never write a rating or a credential for you.
Will there be photos of our work?
Only yours. Your logo and your own photos go on the site; we never make up pictures of your work. Until you send some, a concept may use an illustration of the trade, labelled as one.
How much does a website cost?
We define the scope and quote for your business before starting. Tell us what you have in mind.
Tell us about your work
The next call
could find you.
Tell us about your business and the area you serve.
We'll take it from there.
You can also email us directly:
peter@townlane.ca